Is Olaplex For You?

Olaplex

Olaplex has earned the praise of both salon professionals and customers as the go-to product to rebond broken hair, strengthening and rejuvenating it for strength, healthiness, and shine. Olaplex uses bis-aminopropyl diglycol dimaleate – its proprietary bond building ingredient – to seek out broken bonds caused by heat styling, colouring or environmental conditions and then reconnect them back together for smoother locks with longer-lasting color vibrancy. The end result? Softer locks that look healthier.

Olaplex has become such a household name (and TikTok trending topic) that it has become an instantaneous household brand and TikTok sensation, featuring prominently on salon windows as well as in beauty retailers such as Sephora and Ulta. But for those unfamiliar with Olaplex, what exactly does this brand do and how can you tell if it is suitable for you?

« Olaplex is for everyone, » according to Martine Robertson, Olaplex’s Director of Education. All hair goes through stress that leads to breakage; treating Olaplex like exercise for your locks helps strengthen and repair them more often. » For optimal results when used at home (e.g. the at-home No.3 Hair Perfector), professional treatments or trained stylist treatments should always be combined – the two-step salon intro kit (No.1 Bond Multiplier + No.2 Bond Perfector) offers clients the optimal way to start their course of Olaplex treatments – best.

Olaplex can provide clients with lasting benefits that extend into the home environment, and once she starts using Olaplex she may want to continue at home as well. Olaplex recently introduced Ndeg4C Bond Maintenance Clarifying Shampoo (available starting 27 June at Space NK), intended to be used weekly as part of an anti-damage regimen. This sulfate-free product promises to thoroughly remove impurities that weigh down shine and lift colour without stripping it from hair shafts – plus leave hair feeling soft and nourished – though since Olaplex’s percentage might not have as great an effect.

Violet Teriti, a hair extension specialist and colorist, swears by Olaplex for keeping her clients’ extensions in top condition and making reusing them possible for up to one year. Additionally, Olaplex helps maintain the condition of her natural, dyed locks too; she recommends it in addition to regular conditioner. « Olaplex helps my clients keep their color looking amazing while simultaneously strengthening the hair for when I cut their locks! » she states.

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