Pureology Strength Cure

Strength Cure’s gentle yet concentrated, zero sulfate shampoo reveals fortified, soft and shiny strands beneath damaged strands with its exclusive Asta-Repair formula, featuring Astaxanthin as an antioxidant from nature and Ceramide to repair damage; Ceramide helps strengthen hair strength; while AntiFade Complex protects color vibrancy. Enjoy its unique aroma blend of lavender honey peach vanilla for the optimal experience!


Pureology Strength Cure gentle repair shampoo helps fortify micro-scarred color treated hair to make it stronger, softer and with exceptional growth potential. This sulfate-free shampoo is highly concentrated and fortifying, while still gently cleansing to eliminate color-dulling residue without stripping hair of its protective oils. Our Sulfate Free Shampoo with Asta-Repair made of Sunflower Seed, Vitamin E and Keravis ingredients is also packed with advanced AntiFade Complex to prevent color fade and features our signature aroma of raspberry, peach and water flower to further add to its unique formula. Plus it’s eco friendly: bottles made from 50% post-consumer recycled materials printed using soy ink! Plus it smells divine too.

Lather up a quarter-sized amount onto wet hair, lather and rinse before following with conditioner for optimal results.


Explore your blonde hair’s inner strength and vibrancy with this gentle repair shampoo formulated for blondes. Packed with Keravis, a plant-based protein which strengthens, protects, and restores damage caused by heat styling or color treatments, as well as Pureology’s exclusive AntiFade Complex that ensures vibrant color vibrancy, this fortifying, sulfate-free shampoo will reveal healthiest blonde locks ever before! By eliminating dulling residue it will reveal some of your healthiest blonde locks yet!

This luxurious purple shampoo contains Keravis and Astaxanthin to treat brassy, damaged, and lightened blonde locks with key ingredients like Raspberry, Peach, and Water Flowers for an aromatherapeutic blend that leaves hair feeling strong and healthy. Apply a quarter-sized amount to wet hair, massage into a rich lather then rinse afterward; follow up with conditioner. For optimal results use daily.

Anti-Fade Complex

Pureology Strength Cure Shampoo is a concentrated fortifying sulfate-free shampoo designed to strengthen and protect damaged, chemically treated or color treated hair from environmental and heat damage, using Keravis and Asta-Repair along with Raspberry, Peach and Water Flowers aromatherapy oils for added therapeutic effect.

This essential repairing shampoo is perfect for replenishing and strengthening locks damaged from color treatment, providing protein rich soymilk, pure biotin and organic olive oil while soothing with chamomile to create a silky smooth finish. Plus it helps protect and extend color retention thanks to Antifade Complex technology!

This conditioner deeply conditions your locks for soft and shiny results, perfect for thick or coarse hair types alike. Locking moisture into thick or coarse strands reduces frizz while the exclusive Antifade Complex protects and preserves color vibrancy; sunflower seed oil and vitamin e fight environmental influences to provide long-term shine and protection for vibrant hues.


Pureology Strength Cure Shampoo is an innovative, sulfate-free formula designed to gently strengthen and repair damaged hair. Packed with essential Ylang Ylang oil and aloe vera extract to nurture your locks, it also includes an anti-fade complex to preserve colour for longer.

This shampoo is ideal for bleached or highlighted hair and offers a deep cleanse while leaving natural oils intact in your strands. Plus, it’s vegan-friendly, paraben and sulfate free!

Unlock the beauty and strength that lie underneath damaged strands with Pureology Strength Curve Shampoo, Conditioner and Miracle Filler Spray Trio Pack. By eliminating dull residue and restoring natural beauty to damaged hair strands, this gentle repair shampoo leaves them stronger, softer, shinier with maximum growth potential. Infused with Asta-Repair with Astaxanthin as a powerful nature-derived antioxidant combined with Keravis Ceramide and Arginine to heal and repair micro scarred strands while its exclusive anti-fade complex protects color vibrancy – giving maximum growth potential and maximum growth potential to damaged strands.

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