Redken Hair Salon Products
Redken is an iconic brand in the hair salon industry, offering revolutionary products for stylists and clients. Established by Paula Kent in 1960 with help from her bank loan, today Redken operates as part of L’Oreal Group and controlled by their Professional Products division – we at Currie Team love using and carrying many Redken items!
Jheri Redding and Paula Kent founded Redken Haircare Company in 1960 under their last names – Red for Redding and Ken for Kent. Kent brought acting experience gained as part of a Hamms Beer commercial to her new career; together, Redding and Kent believed that hair is composed of protein; therefore their product lines featured science-backed formulations to keep its pH between acidic and alkaline ranges to prevent breakage of their locks.
Redken had become an influential force in product development by the ’70s, both domestically and internationally. To meet growing demands, Kent decided to take her company public in 1971 – though she maintained majority stock ownership, she handed over president duties to John Meehan while giving up presidency herself – this change allowed Redken to expand to 13 countries worldwide and host its inaugural symposium three years later in 1974.
In the 1970s and ’80s, when L’Oreal acquired it for $165 million annually in sales, the company experienced further expansion.
Redken strives to offer its customers an outstanding level of service. Their customer service representatives are experts on its many products and can answer any queries that arise regarding them. Furthermore, they’ll assist in selecting which Redken product best meets your needs and give advice on how you can maximize its use.
Redken also maintains a robust presence on social media, which serves to raise customer awareness and gather customer feedback. Their Facebook and Instagram pages regularly feature videos, images, and other relevant material relevant to current trends or trending topics – providing customers with an excellent way to stay abreast of all the latest innovations in hair care technology.
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